One of the best known executives in the industry, Sherman knows how to keep the right balance between monetization and creativity in the most exciting new areas of media. During business hours, Sherman lives in gaiaonline.com, the leading casual, browser-based MMO for teens. Craig also leads the company’s strategic planning, management, and technology development. Before Gaia, Craig was Entrepreneur in Residence at Benchmark Capital.

zOMG! is an epic Gaia Online adventure where Gaians work together or alone to discover what is going on in Gaia through quests, engaging battles with monsters and solving the mystery of zOMG! Its an interesting environment where inanimate things such as plungers, dolls and garden gnomes have taken a life of their own, and have begun attacking the local towns and villages throughout the world of Gaia. Since its launch November 6, 2008, more than 500,000 players populated the world of zOMG! and began their journey.

Want to walk a mile in Elvis Presley’s blue suede shoes? It’ll cost you 50 cents. In a down economy, that might be an affordable luxury to a teenager or twentysomething hanging out in a virtual world like Gaia Online, which this week will start selling a range of digital accessories depicting the rock legend’s style, including blue suede shoes, a white-rhinestone jumpsuit ($4) and a pompadour ($1.50).

In today's troubled economy, a free-to-play escape is welcomed by audiences across the country. With no download, credit card or experience required, you're only a few mouse clicks away from the lovely, lively adventures waiting to be revealed in zOMG!